Summary

SEO Content Strategist with 10+ years of experience driving organic growth for SaaS, Health Insurance, and Enterprise brands. Versed in translating complex technical concepts into high-ranking, user-centric content. Proven track record of managing end-to-end content lifecycles, from keyword research and strategy to CMS implementation and performance reporting. Skilled in leveraging AI tools to scale production and collaborating with teams to execute SEO initiatives. Proficient in Semrush, WordPress, Strapi, Confluence, and other CMS systems.

SEO Strategy • Keyword Research • Organic SEO • Content Optimization • Topic Clusters • On-Page SEO • Confluence • Semrush • WordPress • Strapi • Basic HTML/CSS • AI Content Workflows • Generative Engine Optimization (GEO) • SaaS Content • Product Content

SEO Content Strategist (Freelance)
Remote | 2025 – Present

• Develop SEO and GEO-focused content for SaaS platforms (Semrush, SEOMonitor), supporting traditional and AI-driven search visibility
• Ghostwrite product, blog, and knowledge base content aligned with feature and user intent
• Collaborate with product and marketing teams to translate complex capabilities into accessible, ranking content

Semrush | SEO/GEO Content Writer
Remote | Oct 2023 – Oct 2025

• Developed high-complexity thought leadership content on AI search and GEO, directly supporting 3+ major product launches and establishing industry authority
• Produced product and feature-driven content across blogs, landing pages, and knowledge base resources to drive adoption
• Translated complex platform capabilities into accessible, search-optimized content for diverse user segments
• Collaborated with product, design, and engineering teams to align content with feature releases and user education goals
• Leveraged AI tools to scale content production while maintaining quality and brand voice

MoneyGeek.com | SEO Content Manager, Licensed Health Insurance Agent
Remote | April 2022 – July 2023

• Led SEO strategy for the health insurance vertical, contributing to one of the site’s highest-traffic content segments
• Built scalable content systems supporting high-volume production across state and national pages
• Partnered with data teams to develop proprietary scoring models for ranking insurance providers
• Collaborated with design and development teams to launch interactive tools, improving user experience and engagement
• Produced and optimized content aligned with search intent across complex financial and regulatory topics

Oglethorpe, Inc. | SEO Content Writer
Remote | Oct 2020 - April 2022

• Delivered SEO-driven content across multiple client industries, supporting organic visibility and ranking improvements
• Managed 5 WordPress updates and site optimization efforts to improve performance and usability
• Conducted keyword research and analysis to inform content strategy and topic development
• Delivered reporting and insights to stakeholders to guide ongoing content and SEO initiatives

AuthenticWEB | Digital Marketing Coordinator
Remote | July 2019 – Oct 2021

• Developed SEO-optimized content across web, social, and multimedia platforms
• Improved on-page SEO through keyword optimization, metadata, and internal linking

Advanced Recovery Systems (Freelance)| SEO Writer/Copywriter
Remote | July 2019 - Nov 2020

• Researched raw data and current trends to pitch content ideas surrounding current drug trends
• Developed SEO content and outlines across addiction, mental health, and recovery topics
• Conducted keyword and competitor research to improve local rankings and content relevance
• Identified content gaps and opportunities across multiple websites

BrilliantMetrics | Marketing Data Coordinator
Remote | Nov 2018 – Sep 2019

• Fostered company-wide understanding of internal data management processes by creating and maintaining comprehensive instructional documentation
• Coordinated, executed, and completed the data mining process to be used for Account-Based Marketing targeting from beginning to end
• Contributed to process improvements in a startup environment to increase scalability

Walt Disney World | Technical Writer
Celebration, FL | Feb 2018 – Oct 2018

• Improved team understanding of proprietary SaaS applications by producing clear, illustrated reference material in Confluence for nearly 20 web services
• Documented custom Adobe Campaign Classic workflows used by developers and marketers to standardize execution
• Enhanced internal cataloging by creating a standardized process for the documentation of web services and marketing automation methods

Early Career Experience (2011 – 2017)

• SEO Content Writer & Website Manager (CrossFit Apopka): Managed WordPress sites and SEO content
• Associate Market Strategy Analyst (Wiley): Conducted industry trend research and reporting
• Intelligence Analyst (DigitalGlobe): Performed geospatial research using ArcGIS
• Research Analyst Intern (MESH Solutions): Co-authored academic publications on military training simulation

Master of Arts, Applied Sociology, University of Central Florida | 2012

Bachelor of Science, Criminal Justice/Sociology (Cum Laude) University of Central Florida | 2003